Tuesday, May 24, 2011
Monday, May 23, 2011
ARTICLE: drennaLUNA inspired by nature
Published: Monday, May 23, 2011
Jamaica Gleaner
From an impressive collection showcase at Caribbean Fashion Week 2010, drennaLUNA is poised to present another awesome collection at this year's CFW. Designer Arlene Martin attributed last year's inspiration to the cathartic ambience of the little paradise situated on Jamaica's westernmost point - Negril. This year, though not nestled in Jamaica, Botswana's rich beauty and awesome presence have sparked the concept behind the collection.
Just hours after presenting her collection at CFW 2010, she was on the first of four flights to Botswana. "What I read did not prepare me for my experience. The country truly undersells its beauty. The beauty I saw was in the wide expanse of land, of which I have never seen. It was in Botswana where I had one of the most memorable life experiences - a safari tour. And those images will forever remain with me, and served as inspiration for the 2011 collection.
"The drive through the country shows the predominantly sandy colour of the land, with hints of green on the small green leaves of most trees - it was only by the riverbed that you saw lush green colours. Flying to Kasane, in the north, we flew over the saltpans - amazing expanses of white and light grey - and then over a tree-spotted landscape through which, if you were lucky enough, you could spot an elephant. The landscape inspired the colours of the collection: sand, off-white and green.
Silhouettes and some design details are inspired by the favourite of the animals I saw on safari - elephants. To effect the fluidity of some elements of the inspiration, light chiffons will be used, while structure will also be a feature in the collection's trousers."
The calmness of the collection also reflects the calm spirit of the peaceful people of Botswana. This is also true to the design aesthetic of drennaLUNA: simple yet interesting silhouettes that accentuate the woman's body.
The drennaLUNA collection will be available immediately after CFW 2011 at Indigo Boutique and through direct orders at www.drennaluna.com.
Jamaica Gleaner
From an impressive collection showcase at Caribbean Fashion Week 2010, drennaLUNA is poised to present another awesome collection at this year's CFW. Designer Arlene Martin attributed last year's inspiration to the cathartic ambience of the little paradise situated on Jamaica's westernmost point - Negril. This year, though not nestled in Jamaica, Botswana's rich beauty and awesome presence have sparked the concept behind the collection.
Just hours after presenting her collection at CFW 2010, she was on the first of four flights to Botswana. "What I read did not prepare me for my experience. The country truly undersells its beauty. The beauty I saw was in the wide expanse of land, of which I have never seen. It was in Botswana where I had one of the most memorable life experiences - a safari tour. And those images will forever remain with me, and served as inspiration for the 2011 collection.
"The drive through the country shows the predominantly sandy colour of the land, with hints of green on the small green leaves of most trees - it was only by the riverbed that you saw lush green colours. Flying to Kasane, in the north, we flew over the saltpans - amazing expanses of white and light grey - and then over a tree-spotted landscape through which, if you were lucky enough, you could spot an elephant. The landscape inspired the colours of the collection: sand, off-white and green.
Silhouettes and some design details are inspired by the favourite of the animals I saw on safari - elephants. To effect the fluidity of some elements of the inspiration, light chiffons will be used, while structure will also be a feature in the collection's trousers."
The calmness of the collection also reflects the calm spirit of the peaceful people of Botswana. This is also true to the design aesthetic of drennaLUNA: simple yet interesting silhouettes that accentuate the woman's body.
The drennaLUNA collection will be available immediately after CFW 2011 at Indigo Boutique and through direct orders at www.drennaluna.com.
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